Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. For the Floriade initiative, KesselsKramer developed a motion graphics animated film, as well as branding and advertising.
To support Floriade Almere 2022, KesselsKramer developed a comprehensive brand book. In keeping with the Floriade, the book isn’t printed but takes the form of a more sustainable USB stick. On opening, the book separates into a pile of smaller interactive books, each highlighting another aspect of the brand. It contains inspiration and examples of design, tone and style of communication. Visually-driven, packed with photography and illustrations, it shares all aspects of communication with the user — including a logo that transforms over time, becoming greener and greener. In total, this book is a vital cornerstone in the story of the Floriade world expo.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.