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SLOW FORWARD

Esporão is a leading Portuguese wine and olive oil company, with a mission to produce the best products that nature provides in a responsible and inspiring way.

The inspiring part is that Esporão’s whole wine-making process is based on a slow production philosophy – from the meticulous cultivation of land to sustainable production methods, everything at this wine estate moves at the pace of nature, rather than against it. And it’s exactly this slow pace of making wine, that produces the best wines in their opinion.

Esporão stands for progress, because of the slow and sustainable way it produces its wine.

A slower approach often is a progressive approach. Not only for wine making but for life in general. It’s an approach that’s never been more relevant in a culture that constantly has its finger on the fast forward button.

KesselsKramer developed Slow Forward – a global communication strategy that provides a true change of pace. It challenges modern society’s obsession with doing everything faster, and demonstrates that life in the fast lane is not the only way forward. Esporao stands for progress, both in its values and the sustainable way it produces its wine. 

‘Slow Forward’ stands for an alternative to the communication norms of our fast paced culture. As such, there is a genuine opportunity to strike a different tone to the incessant noise and chatter that surrounds us.

 

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Research

To kick-off the new global strategy we collaborated with Universidade Católica Portuguesa to develop a study on the subject and invited Carl Honoré to share with the Portuguese how they can slow down in various aspects of their lives.

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