Male camaraderie is the compelling, emotional territory for the world’s oldest whiskey, which had hitherto communicated on functional benefits. This manifested itself through the creative execution ‘Bushmills Brothers’ and later evolved into an influencers programme for key markets in the US, Ireland and Bulgaria.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.