Bushmills brothers
SINCE WAY BACK

Male camaraderie is the compelling, emotional territory for the world’s oldest whiskey, which had hitherto communicated on functional benefits. This manifested itself through the creative execution ‘Bushmills Brothers’ and later evolved into an influencers programme for key markets in the US, Ireland and Bulgaria.

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More truth
Advertising is unhealthy
More truth
Advertising is unhealthy
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