Now it's time for a Bavaria

In this long running series of campaigns, KesselsKramer celebrated all aspects of an increasingly rare species: the proper man. From epic television commercials to posters displaying man at his manly best, Bavaria sought to present a tongue-in-cheek look at modern masculinity.

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MORE BAVARIA

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Men are from bars
FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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