Authentic, pragmatic, close to us, and human. This is how Re: is defined, the new series of reports broadcasted from Monday to Friday on ARTE TV. Re: offers a new look at current topics, events and challenges that moves Europe, and delivers the journalistic regards on a populist counterpart.
ARTE TV asked KesselsKramer to develop the name and communication campaign for the new series of reporting. In thirty minutes, each daily report shows a piece of Europe. It encounters exciting people and immerses in their lifeworlds. This is also the main message in the name and campaign: the question what the audience moves. Which lead back to the name: Re. This stands for regards, react, reply and report.
Part of the program is the connection between the TV-report and social media. Viewers are asked to participate in the online discussion, where a dedicated group of editors dig deeper into the highlighted themes.