KesselsKramer developed a new campaign for Dutch foundation WOMEN Inc., whose mission is to increase opportunities for women in the Netherlands. Women currently take on double the amount of care tasks as men, and there’s more coming. This threatens female employment.

To draw attention to this looming social problem, KesselsKramer produced posters calling all women to take a time out on the 1st of May to think about where all of their care goes. On the 1st of May all women in Holland make the statement ’I’m not here right now’.

How much do you care? Visit ikbenerevenniet.nl to join.

New campaign for WOMEN Inc.

12 April 2015