C&A, one of Europe’s leading fashion retailers, has chosen KesselsKramer for the strategic and creative development of its future brand communication. The first output of this new collaboration, which includes TV, digital, print and outdoor, will be visible in the autumn of this year.

Peter Hayden, Head of Integrated Marketing Communications at C&A:
“C&A is excited to welcome into its family of agency partners KesselsKramer. Committed to continuously evolving and advancing its brand and marketing efforts, C&A issued a competitive pitch focused on the creative strategy for European Brand Communications which KesselsKramer was awarded.”

Matthijs de Jongh, Planner and partner at KesselsKramer:
“With a rich history that started in The Netherlands over 170 years ago, C&A has proven to consistently remain at the forefront of fashion retail and it’s an honour for KesselsKramer to help maintain –and further– its leadership position with pioneering ideas.”

New client: C&A

3 June 2014