This government campaign helps a Dutch audience prevent breaking and entering in their homes.
Everyone knows breaking and entering exists. What they don’t know is that thirty seconds is all a burglar needs. Most believe that the chance of someone entering their home is very small, when in reality it’s not.
The call to action is simple: lock your door, close your windows and turn on your lights, even if you’re just away for a few minutes. The idea creates awareness of the risk of burglary and has a call to action that’s easy to act on. The campaign consists of TV, online video, social media, radio and a toolkit for stakeholders.