The students of Koning Willem I College seem to have some difficulties with throwing away their trash. They litter all over campus. So we presented them with a series of new trash cans and a challenge. Because throwing away your trash, how hard can it be?

The campaign features posters and 5 video’s that are shown in school and around the campus. We challenge the students to enter a contest with their personal video. Because we know they can do better!

On July 7th the campaign was also featured in the NOS ‘zomercolumn’ (in Dutch).