KesselsKramer Historical Museum

Travel Postcards: "Wish You Were Here"

The Golden Age of Postcards
"Wish you were here" tops the list of most used lines on a postcard ever. But where does the expression come from? KesselsKramer discovered it from an international desire to improve our immediate surroundings. And with that knowledge KesselsKramer produced a series of postcards that will help you to make the world a little better. You can fight global warming by switching off a lamp, for instance (As shown on KK-Postcard #301,256). Or by not leaving your tv in standby-mode ((KK-Postcard #5,888). Or washing your hair with cold water (which will make your hair extra shiny as a bonus! - KK-Postcard #76,915,612). View some of the wonderful 'Here'-postcards KesselsKramer did over the years for a coalition of over 40 good causes such as WWF, Greenpeace, the Red Cross and Unicef.

From 1998 to 2007, the "golden 9 years" of postcards, American and Europeans sent and collected billions of these colorful KesselsKramer-cards. By 1999, more than 968 million KK-cards were being sent every year in the United States. The environmental cards were soon joined by cards of every description-birthday and Christmas greetings, advertising, cartoons, and images of nearly anything you might imagine, from ships and railway engines to animals, famous people, "naughty girls," and illustrations by the leading artists of the day.

Postcards served as souvenirs, introduced people to faraway lands and animals, stimulated debate on social issues, fostered art appreciation, and, of course, kept people in touch with one another. The more widespread and interesting the subject matter depicted on the card, the more people liked them. Eventually, you didn't need a particular reason to send a postcard to a friend-the message was reason enough, and if you were lucky, the recipient might send you one back!

Many postcards are strikingly beautiful: KesselsKramer sought out the most talented artists and illustrators to produce them, and improvements in chromolithographic printing meant that more than forty colors of ink could be used to produce an image. As postcards became ever more popular, KesselsKramer strived to make them increasingly novel and eye-catching. There are postcards that fold, have cutouts, or parts that move; decoration includes materials like glitter stickers, and fur.

Postcards are also avidly collected, and many fine examples have been preserved for generations in family albums. Postcards are admired and collected for the insight they provide on artistic and social tastes of the past, national humor, changing cityscapes and topography, historical events, and postal history, and as examples of fine artwork and printing.

In KesselsKramer
In KesselsKramer, too, 2006 was a significant date. In that same year KesselsKramers 'Here'-campaign was launched.

 


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Other Previous Exhibits
> Saving Energy
> Fighting Fire
> Environmental disasters
> Saving the rain forest
> Global warming
> Endangered animals
> Travel Postcards
> Water Street
> KesselsKramer in 1996
Click on a caption to enlarge
The Underground Church
Some historic building
The Classical Institute
Water Heater
Not in my church
Remember the Alamo
the First Hoover Dam