This campaign took inspiration by Bruce Mau’s statement, “Now that we have made everything, what will we make?” We designed the ultimate design after design. The next big thing, is this Thing. It’s the only design you’ll ever need in your life.
The Thing does everything you want it to do. It’s both innovative yet authentic. Technical yet user friendly. For the home and for the office. For your pocket and your bedside. It is Design after Design, manifested into one single object.
A symbol for the future of design that is supposed to inspire critical thinking towards the design that currently surrounds us. The campaign features a poster series, a book with 100 different ways to use the Thing, merchandise and an exhibition in which the Thing can be worshipped.